Answer paragraph:
An evident shift in focus on television from movies:
Netflix has been slowly dropping movies from its library over the past few years, and it’s likely that this is because they’re more focused on television shows and series.
A strategic focus on the latest movies:
Netflix has been focusing on acquiring the rights to the latest movies produced in order to compete with other streaming giants. This decision is a strategic win for Netflix when compared to their original objective of renting out movies online. ..
What does the competition have to do with Netflix’s shrinking library?
Netflix lost the rights to the internationally popular US television sitcom Friends to Hulu, while Hulu won streaming rights to the classic US series Seinfeld to Netflix. Similarly, Netflix beat Hulu at clinching rights to stream the spinoff of The Walking Dead called Fear the Walking Dead. It is important to note that Netflix originally had exclusive rights to the AMC series The Walking Dead and Mad Men back in 2011 when Hulu was not much of a threat.
Why is Netflix spending billions on original content?
Netflix has developed a robust 600 hours of original content in 2016, which equates to 25 days of watching time for the average viewer. This content is easy to market and makes redundant the hassle of licensing and engaging in cutthroat bids for streaming rights of high-value outside content.
Netflix has shifted its focus to exclusivity in order to maintain its market share. The streaming service now offers a wider range of content that is unavailable on other platforms, while also proving that viewers prefer original content over licensed movies and TV shows. ..
Conclusion
Netflix has developed a commendable marketing strategy to remain relevant to the viewer amid a wide choice of streaming platforms. The focus on quality original content has also reaped fruits with legendary directors like Martin Scorsese and Alfonso Cuarón teaming up with Netflix to produce Netflix original movies like The Irishman and Roma respectively which got nominated for the Oscars. The loss in the number of movie titles does not seem to be unequivocally bad news for Netflix after all.
Netflix has a smaller catalog for other countries because they have less content. ..
Netflix has been able to secure streaming rights to some of the world’s most popular TV shows and movies since it first came on the scene in 1997. However, this has been more difficult than it seems. Each year, international Netflix catalogs get richer as Netflix improves its international marketing strategies and reach.
Netflix’s latest catalog is more diverse and interesting than ever before. ..
